GRAZE htx
With a focus on community and gathering, I partnered with GRAZE htx to craft a new brand identity with supporting marketing materials.
I also replatformed their site from WIX to Shopify, redesigned and developed their website, and recommended third-party app integrations to streamline the checkout process and increase conversions.
Brand + Shopify Design
I helped GRAZE htx better reflect their brand personality, get more online conversions and receive more inquiries.
Services
Logo + Logo Mark
Replatform
Shopify Design + Development
Menu Design
Postcard Design
impact
12 out of 15 people said they would rather purchase from the new brand than the old brand.
designing with gathering & community in mind.
Process
GRAZE htx is a charcuterie board seller with a brick + mortar that sells other modern gifts. Integral to the brand was the feelings of community and gathering.
They liked a funkier design style but wanted to keep the overall look clean and refined. To create this, I experimented with several fonts that had high contrast and other compelling visual elements.
The result is a customized wordmark with a ligature connecting the R and A, and a customized Z. The customizations are nods to gathering and the handcrafted nature of each board.
GRAZE htx is a charcuterie board seller with a brick + mortar that sells other modern gifts. Integral to the brand was the feelings of community and gathering.
Brand Identity
The result is a customized wordmark with a ligature connecting the R and A, as well as a customized Z. The customizations are nods to gathering and the handcrafted nature of each board.
We further built out the brand with print marketing collateral that add to the overall customer experience.
Marketing Design
Among the collateral is a paper menu for in-store customers, customizable post cards that are delivered with each board, and specialty stickers.
The main reason Alyssa came to me was to redesign her website. She was previously using Wix and it wasn't serving her well—the user experience was lacking and there was no way to create rules around delivery and pickup.
Shopify Design
We migrated the site to Shopify, along with redesigning through custom code and app integrations. The result is a site that not only better reflects the elevated brand experience, but that also functions better for customers, leading to more conversions.
